My name is Sona, and I am the founder of Noorb, which means "gentle" in Armenian. I moved to the States from Armenia with full scholarship to study at Bennington College. In 2020, as I graduated college, I moved to LA and started working at a law firm.

I was struggling with hormonal acne due to high levels of stress and it wasn’t long enough til I realized that I needed to change my lifestyle to start seeing a difference. I was seeing a holistic esthetician myself and I could see how much my skin was improving with each session. Experiencing it first hand, I had a desire to do something more personal for people and make a difference myself, and hence committed to an esthetician school to start a new journey.

The name “Noorb” was born out of my desire to represent a holistic approach to lifestyle and skincare that promotes beauty from within. Living in a world with such harsh and unhealthy beauty standards, Noorb serves as a daily reminder to be kind, gentle, and loving towards ourselves and others, radiating positivity in our approach to beauty.

My passion and commitment to this is greatly reflected in my work in aesthetics. Being a former acne client, I know how it feels to struggle with skin problems and low self esteem. This is why I became passionate about learning the ins and outs of skincare and discovering gentle ways to care for the skin that starts by implementing lifestyle habits along with consistent treatments to lead to long-lasting results. My goal is to help my clients rest and reset their nervous system to find their glow from within and shine through their skin.